Want to Build a Competitive Robot? Build for the ASC
In this episode of The Surgibots Podcast, I discuss the strategic considerations for developing surgical robotics systems with a specific focus on the ambulatory surgery center (ASC) market.
Key Discussion Points
The ASC Opportunity
Ambulatory Surgery Centers represent a growing segment of the healthcare market, offering unique opportunities for surgical robotics companies. Unlike traditional hospital settings, ASCs have different:
- Space constraints and facility requirements
- Financial models and reimbursement structures
- Procedure volumes and case mix
- Capital investment considerations
Building for Competitive Advantage
To succeed in the surgical robotics space, companies need to think strategically about:
- Market positioning - Understanding where your solution fits in the competitive landscape
- Customer needs - ASCs have different priorities than large hospital systems
- Value proposition - Demonstrating clear ROI in the ASC environment
- Go-to-market strategy - Tailoring your approach to ASC decision-makers
MedTech Innovation Challenges
The surgical robotics field requires navigating:
- Complex regulatory pathways
- High development costs
- Long sales cycles
- Clinical validation requirements
- Competitive pressures from established players
Why This Matters
The shift toward outpatient surgical procedures creates significant opportunities for robotics companies that can adapt their technology and business models to serve this market effectively. Those who build with the ASC environment in mind from the start will have a competitive advantage.
Listen to the Full Episode
The conversation goes deeper into specific strategies for robotics development, market entry approaches, and lessons learned from successful MedTech companies.
Available on:
- Spotify
- Apple Podcasts
- Amazon Music
- YouTube