book
Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
by W. Chan Kim and Renée Mauborgne
innovationstrategybusiness growthblue ocean
From the authors of Blue Ocean Strategy, Beyond Disruption challenges the conventional wisdom that innovation must come at the expense of existing industries and jobs. Kim and Mauborgne introduce "nondisruptive creation"—a framework for generating new markets, growth, and jobs alongside existing industries.
Essential reading for strategists and innovators in MedTech seeking to create value without displacing established healthcare systems and stakeholders.